Connecting Technology with Supply

Your Trusted Partner for a Strong Distribution Network

As a leading force in the Australian consumer electronics sector, SUBEMO is dedicated to advancing our retail partners to new levels of success. Our mission is to cultivate strong relationships and drive innovation while providing exceptional technology and unmatched value-added services and logistics. With our expertise and commitment, we strive to inspire and support our partners in achieving their fullest potential.

Our Pillars

Partner
Enablement

Enhancing Retail Performance through Strategic Distribution: Subemo stands as a leading distributor for smart home products, consumer electronics, and home appliances across Australia and New Zealand. We are committed to enabling our partners by ensuring our network of over 500 retail stores and online platforms are expertly managed to optimize product placement and visibility.

Experience

Leveraging Deep Market Insights and Expertise: With over 200 years of combined industry experience, our dedicated team of Market Analysts and Distribution Managers employs a data-driven approach to forecast trends, manage inventory efficiently, and tailor strategies to meet the dynamic market demands.

Promotions

Driving Sales Through Targeted Marketing Campaigns: Subemo’s marketing team collaborates closely with our partners to craft compelling promotional campaigns that resonate with diverse consumer bases. We focus on innovative strategies to enhance product reach and consumer engagement during key sales periods.

Merchandising Support

Empowering Sales Teams with Knowledge and Tools: Our comprehensive training programs ensure that every salesperson across our distribution channels is equipped with the latest product knowledge and sales techniques. This approach guarantees consistent messaging and superior consumer experiences.

Relationship Management

Building Long-Term Partnerships for Sustained Growth: At Subemo, we believe that strong relationships form the backbone of successful distribution. Our team is dedicated to maintaining open lines of communication with all partners, providing continuous support, and aligning strategies to achieve mutual success.

Experience More

Retail experiences give customers a chance to physically test the product and engage with the brand. Retail stores also use their brand to engage with customers through catalogs, instore reps, online promos and product demonstrations.

Brand Activation, Perfected

Content Creation and Brand Activation is a key pillar in growing brand awareness. Effective use of KOL and micro influencers has seen many brands take off quicker than traditional marketing methods. In 2023, Subemo aims to build brand awareness and quality traffic through relevant and entertaining content.   

We aim to product at least 10-15 videos each month across the product range.

Maximize Your Market Potential

Effective and engaging customer acquisition is just as important as good content. Our customer acquisition pillar is about creating accessibility and a positive experience. This pillars is also the glue that holds all the other pillars together as it engages the customer through ads, content, EDM, customer service online chat, marketplaces, reviews and word of mouth, enforcing the brand activation and awareness campaigns.

See samples of our ad campaigns.

Reach Wider with SUBEMO's Distribution Network

Reach wider and accelerate your market growth with SUBEMO’s extensive distribution network. As your trusted partner, we provide unparalleled access to key retail channels across Australia and New Zealand, ensuring your products reach a broader audience and drive increased sales.